I recently went through all of Cedric's blog. I have been a regular reader, but had read the blog in dribs and drabs — which made it slightly difficult for me to see the big picture.
Now that I've binge read the blog end to end and summarized most of it, I'm able to understand the concepts discussed a lot better. Commonplace's focus on the following 4 things really resonated with me:
- Making better decisions by doing+thinking rigorously, rather than just thinking rigorously. It's a much more analytical way of saying Steve Blank's "Get out of the building", and likely resonates very much with analytical people
- Upskilling oneself by acquiring tacit knowledge – by both talking to experts, knowing what tacit knowledge looks like, and by absorbing it from other sources (YouTube and other live video). Also, by making more money (i.e., doing things in the real world)
- Focusing on the art of shipping sustainably. It combines lessons like Action Produces Information and Just Fucking Ship with those like Knowing the Dip and A nuanced take on preventing burnout
- Deconstruction of ideas and events – both books, ideas/frameworks, and real-life (like the Chinese Businessmen series)
How is CommonCog useful?
- It gives me good ideas that help me make better decisions
- It resonates emotionally with me, inspiring me to keep enthusiasm up for things that are worth doing + not be stuck in a cul-de-sac
Summaries of the topics that resonated most
The blog is obviously phenomenal, but there were 3 things I found sub-optimal:
- Discovery is extremely suboptimal. When I finish reading a post, I would ideally like see related posts. Moreover, I would like to see a better overview of all articles about a concept. For instance, Stratechery does a great job with its concepts pages (like this one). The top bit of the page has the main concept pages, while the bottom bit has all the articles that reference the concept. This kind of "pillar page" could work very well for CommonCog and will give me a lot of value as a user. CommonCog currently has the first part of this, but not the second part

Side note: Commoncog has a much lower pageviews/session value than it should, at around 1.3 pageviews per session according to my analytics. Better discovery can really help with this! Both pillar pages and better ways of linking related articles within a post or after a post
- Illustrations are fantastic when present. But they aren't present in nearly enough articles. One obviously shouldn't force-fit illustrations, but there are articles that could really benefit from them. For example, the Half Life of Enthusiasm article could have an annotated "enthusiasm decay" graph that would illustrate the point really well Side note: while there is still insufficient data (we need to give it more time), some trends from the time-spent bit on the dashboard are emerging: Pretty much all long articles have a really high time spent — which means that users are not losing their interest while they read. The only exceptions are articles where there aren't enough illustrations or quotes. Examples of such articles are here and here
- The blog isn't self-referential enough. It has enough of a body of work to talk about topics that it owns. Right now, the only self-referential topic was that of career moats. But there are others that the blog can absolutely own and can refer a lot within its articles. These include:
- The SME loop
- Enthusiasm Half Life
- Tacit Knowledge (tbf, you do refer a lot to it — but can be a lot more structured)
- First Principles Thinking – Opportunities and Pitfalls (again, you have been referring to this a fair bit more recently)
- Sustainable shipping (you haven't referred to this as such — but I found this a strong undercurrent in your work). I'm really looking forward to the preventing burnout guide
- The styling of the Action Sheets may be decreasing their utility. Their content is great. But the form (wall of text with few breaks and no changes in color) makes it less easy to digest cognitively, IMO. May be worthwhile to pay a designer $100 for 1-1.5 hours of work to improve this!