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IndieHackers — Veed.io online video editing with $1.7M/yr
Created
Oct 14, 2020 06:01 AM
Media Type
Podcasts
Lesson Type
Startups
Project
Property
Created by Rishabh Srivastava, Founder of Loki.ai
This summary was largely done for my own note-taking, sharing it just in case it adds more value to other people.
I have no affiliation whatsoever with anyone in this note. This is a summary largely taken for my own reference, and may contain errors :)

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Highlights

  • Simple online video editing. Canva for video
  • Going after subtitling market mostly
  • $12/month plan and $25/month plan
  • 25% of revenue is in the bank to have a buffer
  • Now have a team of 20. Used to be just 4 people 14 months ago. Growing pains are hard. Had to learn how to do management
  • Keep showing your work. Keep sharing what you’re building and what you’re going to do. If it’s B2B, going to conferences etc really helps. If it’s more B2C, do a lot of reddit and producthunt
  • Getting your first 100-1000 users is easier when you’re free. Veed started out as a free product for 8 months. Grew from 0-30k monthly users because it was a free product with low barriers to entry
  • When they started having paid plans, converted 10 people on the first day
  • When the product first launches, it’s really shitty. Gets better and better over time. If you start launching with a paywall, you may be making your life way too hard because you’re trying to launch a perfect product in the absence of user feedback
  • Right now, still have a free plan but it has the watermark
  • Now that they have a lot of revenue, they have a full time content marketing person who’s making YouTube videos. Channel gets about 8k views per day and converts a lot of people into paid users
  • Are also doing product engineering for growth hacking. Making a screen recorder etc