Created by Rishabh Srivastava, Founder of Loki.ai
This summary was largely done for my own note-taking, sharing it just in case it adds more value to other people.
I have no affiliation whatsoever with anyone in this note. This is a summary largely taken for my own reference, and may contain errors :)
Context
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Why is it important: has principles on how to build a media company and build+engage an audience
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Summary
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Highlights
- News content: you can generate a lot of attention and followers if you cover the news regularly instead of just sharing sporadic insights
- Regularity and consistency is super important. You have to be on the platforms a lot and share a lot of content consistently around it
- Quality of writing matters. Writing better is better. You’ll build muscle memory over time When you’re shit at writing, no one is going to read you
- Don’t be too bothered by metrics. Some useful ones are users, new users, pageviews, time spent etc
- Early on, social really maters. It tops out really quickly. Then, Google becomes a very important source over time
- Things compound over time. Keep at it
- Mix of content: just right a lot. Eventually, you’ll get the mix right. Do a mixture of explainers, deep dives, and what’s new
- Adhere to traditional journalistic rules to build trust. Don’t build a media brand around your SaaS company. Just build a media brand
- Has to be a Mix of writing about current events and evergreen content
- Adding trend charts, graphics, and other things that have context over time really matters