Created by Rishabh Srivastava, Founder of Loki.ai
This summary was largely done for my own note-taking, sharing it just in case it adds more value to other people.
I have no affiliation whatsoever with anyone in this note. This is a summary largely taken for my own reference, and may contain errors :)
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Worked for 3 years, with loads of periods of not working in between and doing random projects. No revenue for first 3 years
In the end, he was running out of money or time
Trends.vc making around $20k/month in Sept 2020, up from $0 in March. It’s a series of weekly reports on markets and ideas
Goes out on email. Posted a ton of these on IndieHackers
Was in a very comfortable spot before this. Was making $250k/year in his job. Wanted to leave because he was getting too comfortable
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Went from more code-based projects to more content-based projects
Did a bunch of comparisons with companies and trends around the world
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Format is “problem” → “solution” → “players” → “predictions” → “opportunities” → “haters” → “links”
Looks like something done on Notion
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Adding an email collection form change EVERYTHING.
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Model that worked best was having half the report free, and the other half paid
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Not too worried about the competition. As long as you get in early, you have a micro-monopoly. But first mover advantage really is a thing here
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Changes made to help revenue growth
- A lot of it came from Product Hunt
- Generated a lot of goodwill before launching on Product Hunt by giving away stuff for free
- The cool thing about audience first ideas is that you can generate your audience and revenue at the same time